If you are reading this article, you are most likely tired of engaging in an endless list of activities that do not improve your financial status in and are now ready to male a change.
In this article i will show you how you can make money online with something called “Google Adsense”.
Heard of it before???
What is Google adsense?
A few years back, a look at the internet will reveal that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You’d visit a site, and find some banner placed in some location(often these were quite numerous and very large), which would serve as an ad for whatever company was paying for an advertisement on your space.
But there was one problem with this kind of advertising. It really wasn’t exploiting the fact that the adds weren’t in some newspaper, but were instead presented over the Internet.
You’ve probably noticed a lot of things like this over the pages you’ve browsed. You’re looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you’re looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that’s also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it’s known as a targeted advertising program that serves ads to website visitors based on an analysis of what they would be interested in.
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won’t even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It’s very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. This helps you get more clicks unlike with a traditional banner because people are actually interested in what’s in that banner (otherwise, they wouldn’t be on your page would they?).
But, this also does wonders for the people who want to advertise. And it’s because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This feature is the reason for this program’s success, and is also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
There’s a little problem though, Google has set some high standards for its AdSense program, in terms of looks and functionality. I found this helpful for learning more about the google adsense policies.
Guess what, there’s more…
So an extra benefit is that Gooogle AdSense advertising is a lot less obtrusive then regular advertising. Thus the responsibility of ensuring that the banner/ ad is well presented to your website visitors is on you.
So in the end,it all becomes very clear that Google AdSense is an advertising program that remains unique because it relies on contextual advertising, that is the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All the transactions and time-consuming bureuacracy are handled through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it’s one of the reasons Google are known for their innovation and new thinking.
You really need to have website templates that are well optimized for a particular niche for best results. You may find the best adsense templates and blog templates at www.themeforest.net.
This is basically what the google adsense program is all about. Its indeed a great tool for website monetization. Feel free to ask any questions you may have in the comment section below.